Top 100 youtube search's 2020 #keywords #youtubeserches

Have you ever wondered what people search for most on YouTube?

Today, I’m excited to share with you some data:

Top 100 YouTube searches (US)—a list of the most popular YouTube searches in the US.
Top 100 YouTube searches (Worldwide)—the same data but filtered to show searches outside of the United States too. And with global search volumes.

But first things first, a tip for those doing YouTube keyword research:

You can find YouTube search volumes for 842 million keywords with Ahrefs’ Keyword Explorer.

YouTube data in Ahrefs’ Keywords Explorer

SIDENOTE.

Do you want to know what people search for the most on Google? Here are the top Google searches.

Now, without further ado, let’s find out just how popular cat videos really are!

Top 100 YouTube search queries in the US

It’s clear right away that searches for songs and musicians dominate this list.

#	Keyword	Search Volume
1	pewdiepie	3,770,000
2	asmr	3,230,000
3	music	2,670,000
4	markiplier	2,380,000
5	old town road	2,040,000
6	pewdiepie vs t series	1,940,000
7	billie eilish	1,910,000
8	fortnite	1,630,000
9	david dobrik	1,610,000
10	jacksepticeye	1,580,000
11	james charles	1,560,000
12	joe rogan	1,560,000
13	baby shark	1,500,000
14	bts	1,350,000
15	dantdm	1,330,000
16	snl	1,260,000
17	game grumps	1,140,000
18	cnn	1,120,000
19	wwe	1,100,000
20	lofi	1,040,000
21	minecraft	1,030,000
22	shane dawson	993,000
23	t series	955,000
24	fox news	943,000
25	msnbc	936,000
26	ssundee	913,000
27	fgteev	905,000
28	lofi hip hop	904,000
29	mrbeast	896,000
30	ariana grande	867,000
31	stephen colbert	864,000
32	gacha life	854,000
33	flamingo	835,000
34	nightcore	802,000
35	jake paul	767,000
36	songs	761,000
37	lazarbeam	747,000
38	eminem	727,000
39	tyt	722,000
40	vanossgaming	716,000
41	taylor swift	715,000
42	post malone	712,000
43	jeffree star	705,000
44	memes	696,000
45	game of thrones	695,000
46	cardi b	691,000
47	trump	681,000
48	study music	678,000
49	avengers endgame	647,000
50	espn	646,000
51	john oliver	637,000
52	blackpink	630,000
53	coryxkenshin	630,000
54	juice wrld	626,000
55	logan paul	620,000
56	unspeakable	619,000
57	nba youngboy	614,000
58	try not to laugh	614,000
59	mr beast	595,000
60	roblox	594,000
61	dude perfect	590,000
62	last week tonight	589,000
63	peppa pig	582,000
64	dunkey	570,000
65	andrew yang	566,000
66	ufc	563,000
67	popularmmos	559,000
68	game theory	558,000
69	chad wild clay	557,000
70	jre	557,000
71	ninja	557,000
72	buzzfeed unsolved	550,000
73	drake	549,000
74	colbert	541,000
75	borderlands 3	540,000
76	ben shapiro	535,000
77	sml	530,000
78	projared	528,000
79	nfl	526,000
80	seth meyers	523,000
81	rachel maddow	522,000
82	itsfunneh	520,000
83	tik tok	520,000
84	undisputed	518,000
85	critical role	516,000
86	jeffy	515,000
87	trevor noah	514,000
88	trisha paytas	512,000
89	queen	509,000
90	blippi	505,000
91	tati	504,000
92	gmm	501,000
93	nintendo	501,000
94	sssniperwolf	499,000
95	tfue	499,000
96	first take	496,000
97	ryan’s toy review	496,000
98	7 rings	495,000
99	sunflower post malone	493,000
100	pokemon sword and shield	489,000

In fact, almost 1/4 of the top 100 searches are music related.

What are people listening to?

This song gets more than two million monthly searches:

Billie Eilish is pretty popular too, with just shy of two million monthly searches.

However, if we look at searches over time, we see that her popularity peaked in April 2019…

… which is likely because she released Bad Guy around this time.

But it’s not all about music…

You’ll notice that five of the top 10 searches are “branded”, meaning folks are searching for channel names or YouTube personalities. This is a trend that continues beyond the top 10, with 50% of the top 100 searches being for specific YouTube personalities and channels.

Here are the top 10 most popular YouTube channels and “celebrities” according to our data:

#	Keyword	Search Volume
1	pewdiepie	3,770,000
2	markiplier	2,380,000
3	pewdiepie vs t series	1,940,000
4	david dobrik	1,610,000
5	jacksepticeye	1,580,000
6	james charles	1,560,000
7	joe rogan	1,560,000
8	dantdm	1,330,000
9	snl	1,260,000
10	game grumps	1,140,000

These searches get a combined 18.13 MILLION searches per month in the US.

Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos.

Here are all the searches that somehow relate to gaming (and their respective search volumes):

#	Keyword	Search Volume
1	pewdiepie	3,770,000
2	markiplier	2,380,000
3	fortnite	1,630,000
4	jacksepticeye	1,580,000
5	dantdm	1,330,000
6	game grumps	1,140,000
7	minecraft	1,030,000
8	ssundee	913,000
9	fgteev	905,000
10	vanossgaming	716,000
11	unspeakable	619,000
12	dunkey	570,000
13	popularmmos	559,000
14	game theory	558,000
15	ninja	557,000
16	borderlands 3	540,000
17	nintendo	501,000
18	pokemon sword and shield	489,000

Having looked through some of those channels myself, live gaming videos—aka, “let’s plays”—seem very popular. Not familiar with these? Here’s one of the most popular let’s plays from one of the most popular YouTubers on our list—jacksepticeye:

Speaking of live videos, it looks like millions of people are watching live TV on YouTube. “CNN,” “Fox News,” and “ESPN” each gets millions of searches per month.

Live videos are so popular, in fact, that YouTube now has a dedicated channel for live streams.

Screenshot 2020 02 28 at 16.57.19

It’s not just live TV that people like watching on YouTube either: John Oliver, Stephen Colbert, and many other US TV personalities also get millions of searches per month.

So, to summarise, people flock to YouTube in search of entertainment.

Hardly surprising, right? But what is surprising is this:

None of the top 100 YouTube searches in the US have anything to do with cats. That’s a shame because I love cats. 😉

Now let’s see how these US stats compare to the Worldwide stats.

Top 100 YouTube search queries in the World

It looks like it’s not just the US that has an unhealthy obsession with the song Old Town Road, as monthly searches top 10M worldwide!

#	Keyword	Search Volume
1	bts	17,630,000
2	pewdiepie	16,320,000
3	asmr	13,910,000
4	billie eilish	13,860,000
5	baby shark	12,090,000
6	badabun	11,330,000
7	blackpink	10,390,000
8	old town road	10,150,000
9	music	9,670,000
10	peliculas completas en español	9,050,000
11	fortnite	9,010,000
12	pewdiepie vs t series	8,720,000
13	minecraft	8,560,000
14	senorita	8,290,000
15	ariana grande	7,890,000
16	alan walker	7,560,000
17	calma	7,390,000
18	tik tok	7,270,000
19	musica	7,140,000
20	bad bunny	7,040,000
21	wwe	6,870,000
22	queen	6,660,000
23	eminem	6,600,000
24	enes batur	6,600,000
25	la rosa de guadalupe	6,300,000
26	ed sheeran	6,230,000
27	taki taki	6,180,000
28	despacito	6,030,000
29	peppa pig	6,030,000
30	songs	5,490,000
31	maluma	5,240,000
32	michael jackson	5,240,000
33	t series	5,240,000
34	paulo londra	5,180,000
35	ozuna	5,060,000
36	bad guy	4,830,000
37	taylor swift	4,690,000
38	free fire	4,630,000
39	youtube	4,630,000
40	imagine dragons	4,580,000
41	karaoke	4,560,000
42	twice	4,540,000
43	nightcore	4,530,000
44	geo news live	4,490,000
45	anuel	4,460,000
46	roblox	4,460,000
47	james charles	4,370,000
48	aaj tak live	4,360,000
49	7 rings	4,350,000
50	justin bieber	4,330,000
51	bruno mars	4,290,000
52	kill this love	4,250,000
53	post malone	4,240,000
54	doraemon	4,180,000
55	gacha life	4,170,000
56	markiplier	4,160,000
57	china	4,080,000
58	game of thrones	4,050,000
59	marshmello	4,020,000
60	музыка	3,890,000
61	maroon 5	3,880,000
62	bohemian rhapsody	3,850,000
63	linkin park	3,850,000
64	dance monkey	3,830,000
65	anuel aa	3,820,000
66	felipe neto	3,780,000
67	5 minute crafts	3,760,000
68	lady gaga	3,740,000
69	dross	3,690,000
70	cardi b	3,640,000
71	los polinesios	3,630,000
72	squeezie	3,610,000
73	con calma	3,520,000
74	coldplay	3,510,000
75	rihanna	3,510,000
76	selena gomez	3,510,000
77	mikecrack	3,500,000
78	rap	3,490,000
79	pubg	3,460,000
80	sia	3,450,000
81	soolking	3,450,000
82	drake	3,430,000
83	funny videos	3,410,000
84	shawn mendes	3,410,000
85	jacksepticeye	3,390,000
86	vegetta777	3,380,000
87	song	3,370,000
88	movies	3,360,000
89	аид	3,360,000
90	cocomelon	3,340,000
91	dua lipa	3,320,000
92	joe rogan	3,310,000
93	avengers endgame	3,290,000
94	david dobrik	3,270,000
95	romeo santos	3,270,000
96	slime	3,250,000
97	gta 5	3,230,000
98	believer	3,200,000
99	barbie	3,180,000
100	daddy y yankee	3,180,000

That’s just shy of four searches per SECOND on average.

And this isn’t the only song racking up the YouTube views. Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 57/100 searches (almost ⅔) being music‐related.

So compared to the US, it seems that the rest of the World uses YouTube far more for music.

What are they listening to besides Bieber? Ed Sheeran, Bruno Mars, Coldplay, and of course, South Korean boy band BTS.

Not heard of BTS? Get listening. 😉

There are also far fewer “branded” searches (i.e., for YouTube personalities) Worldwide. Only two of the top 10 searches are branded, which is quite a contrast to the US where half the top 10 searches are.

ASMR videos appear to be popular everywhere.

Not familiar with ASMR videos either? You’re in for a treat… #DontJudge

And how about this:

There are 4.6M monthly searches on YouTube for… um, Youtube. #GoFigure

SIDENOTE.

We see a similar thing with Google searches. There are millions of searches every month for “Google” on Google. Very strange.

See more YouTube search data in Keywords Explorer!

Are you doing YouTube SEO and want to know how many searches a particular query gets on YouTube every month?

Head over to Ahrefs’ Keywords Explorer, enter a query, and select YouTube from the dropdown.

Let’s see how many people search for “Ahrefs” each month in the US.

YouTube search volume for “Ahrefs” in the US

1,500 searches. Looks like Sam Oh is doing an excellent job growing our channel!

Lots of folks outside the US also seem to be looking for our channel, as the global volume for this query is 4,500. We’re especially popular in India.

But the fun doesn’t stop there…

We can use the reports on the left-hand side of the screen to delve deeper and see the specific things people are searching for in about the topic.

Screenshot 2020 02 28 at 17.10.17

Looks like a fair few people are looking for an Ahrefs tutorial.

And they’re in luck because we have an entire playlist of Ahrefs tutorials!

Fancy playing around with the new Keywords Explorer yourself?

Take a 7‑day trial for $7. 😉

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